# page-cro

> A Claude Code skill that audits any marketing page — homepage, landing, pricing, feature, blog — for conversion issues and produces specific, prioritized recommendations.

**Use case**: Audit a page for conversion issues fast

**Canonical URL**: https://agentcookbooks.com/skills/page-cro/

**Topics**: claude-code, skills, marketing, cro

**Trigger phrases**: "CRO", "this page is not converting", "improve conversions", "low conversion rate", "why is this page not working"

**Source**: [Corey Haines](https://github.com/coreyhaines31/marketingskills/tree/main/skills/page-cro)

**License**: MIT

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## What it does

`page-cro` is a Claude Code skill from Corey Haines's [marketing-skills repo](https://github.com/coreyhaines31/marketingskills). It turns Claude into a conversion-rate consultant who fetches a live page and produces a structured teardown — hero clarity, value prop, social proof, friction, CTA hierarchy — with specific changes to test, not vague "improve clarity" advice. The skill activates when you mention "CRO", "this page isn't converting", "improve conversions", or shares a URL with "what's wrong with this page".

The output of a session is a page audit: scored dimensions, top 3 quick wins, per-section recommendations with copy alternatives, friction inventory, and a prioritized A/B-test backlog.

## When to use it

Reach for it when:

- You have a page with traffic and want a structured opinion before iterating
- A landing page launched and didn't convert; you need a diagnosis
- You're refreshing pricing and want pressure-tested recommendations

When *not* to reach for it:

- The page has no traffic — fix the funnel upstream first
- The conversion problem is product-fit, not page; CRO can't paper over that

## Install

The skill is distributed via Corey Haines's [marketing-skills repo](https://github.com/coreyhaines31/marketingskills). Install via the repo's recommended path — copy the [`page-cro` SKILL.md](https://github.com/coreyhaines31/marketingskills/tree/main/skills/page-cro) into your project's `.claude/skills/page-cro/` directory, or use the repo's plugin install if you've set it up.

Once installed, the skill activates on the trigger phrases above. The first time it runs, it will check for `.agents/product-marketing-context.md` (or `.claude/product-marketing-context.md`) — populating that file with your product context first dramatically improves output quality across all of Haines's marketing skills.

## What a session looks like

A typical session has three phases:

1. **Page fetch + read.** WebFetch pulls the page; the skill identifies what conversion job the page actually has and who it's serving (problem-aware vs solution-aware vs product-aware).
2. **Per-section audit.** Hero, value props, social proof, features, pricing, FAQ, CTA. Each section scored, with specific copy and structural recommendations.
3. **Test backlog.** Top 3 quick wins for this week, plus a prioritized A/B-test list ranked by impact-vs-effort.

The discipline that makes it work: specificity. The skill refuses to output "improve clarity" without showing the line that's unclear and a rewrite. Every recommendation is testable.

## Receipts

Honest reporting on what `page-cro` produces and where it has limits:

**Where it works well:**
- The audience-stage check catches the most common error — writing product-aware copy for problem-aware visitors
- Per-section scoring makes prioritization mechanical instead of vibes
- Test backlog is genuinely usable as input to `ab-test-setup`

**Where it backfires:**
- It can over-recommend on a page that's already lean; not every page needs a rewrite
- Without analytics it can't see actual drop-off; structural recommendations may not match the real bleeder

**Pattern that works:** trigger on a fresh page (early in iteration cycle, before you've already responded to feedback five times). Diminishing returns on a heavily-iterated page are real.

## Source and attribution

Originally written by [Corey Haines](https://corey.co). The canonical SKILL.md and any supporting files live in the [`page-cro` folder](https://github.com/coreyhaines31/marketingskills/tree/main/skills/page-cro) of his [marketing-skills repository](https://github.com/coreyhaines31/marketingskills).

License: MIT. You can install, adapt, and redistribute the skill, with attribution preserved.

This page documents the skill from a practitioner's perspective. For the formal spec and any updates, defer to the source repo.