# sales-enablement

> A Claude Code skill that creates sales collateral — pitch decks, one-pagers, objection-handling docs, demo scripts, talk tracks, playbooks — that reps actually use to close deals.

**Use case**: Build sales collateral reps actually use

**Canonical URL**: https://agentcookbooks.com/skills/sales-enablement/

**Topics**: claude-code, skills, marketing, gtm, sales

**Trigger phrases**: "sales deck", "pitch deck", "one-pager", "objection handling", "demo script"

**Source**: [Corey Haines](https://github.com/coreyhaines31/marketingskills/tree/main/skills/sales-enablement)

**License**: MIT

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## What it does

`sales-enablement` is a Claude Code skill from Corey Haines's [marketing-skills repo](https://github.com/coreyhaines31/marketingskills). It turns Claude into a sales-enablement consultant who builds the collateral reps actually open — pitch decks structured for the buyer's journey, one-pagers for leave-behinds, objection-handling docs by persona, demo scripts and talk tracks. The skill activates when you mention "sales deck", "pitch deck", "one-pager", "objection handling", or "demo script".

The output of a session is a complete asset: deck (with slide-by-slide narrative arc), one-pager (with the three points reps actually need), objection-handling doc (top 10 objections with responses), or demo script with talk track and discovery questions.

## When to use it

Reach for it when:

- Reps are riffing because there's no formal deck and the message has drifted
- You're entering a new segment and need persona-specific objection handling
- A deal-cycle review surfaced specific objections you need to address with collateral

When *not* to reach for it:

- The product has no clear positioning yet — sales collateral can't manufacture story
- The problem is rep skill, not collateral; tools won't fix that

## Install

The skill is distributed via Corey Haines's [marketing-skills repo](https://github.com/coreyhaines31/marketingskills). Install via the repo's recommended path — copy the [`sales-enablement` SKILL.md](https://github.com/coreyhaines31/marketingskills/tree/main/skills/sales-enablement) into your project's `.claude/skills/sales-enablement/` directory, or use the repo's plugin install if you've set it up.

Once installed, the skill activates on the trigger phrases above. The first time it runs, it will check for `.agents/product-marketing-context.md` (or `.claude/product-marketing-context.md`) — populating that file with your product context first dramatically improves output quality across all of Haines's marketing skills.

## What a session looks like

A typical session has three phases:

1. **Asset choice + audience.** Deck, one-pager, objection doc, demo script — different shapes for different jobs. The skill picks based on where in the cycle the asset gets used.
2. **Narrative + structure.** For decks, the slide-by-slide arc following a problem-agitation-solution structure. For objections, top 10 by persona with response patterns. For demo scripts, the discovery questions and talk track.
3. **Rep-usability check.** Will reps actually open this? Length, formatting, mobile readability, and the "if I had 30 seconds with the buyer" version.

The discipline that makes it work: collateral that reps don't open is invisible. The skill optimizes for rep-usability and last-mile customization, not for being comprehensive.

## Receipts

Honest reporting on what `sales-enablement` produces and where it has limits:

**Where it works well:**
- Decks structured by buyer-journey stage outperform feature-dump decks every time
- Objection-handling docs with response patterns (not memorized answers) hold up across deals
- Demo scripts with discovery questions front-loaded prevent the "demo without context" trap

**Where it backfires:**
- Reps need to *use* the collateral; rolling it out without enablement training half-fails
- Without real deal-cycle data, the objections list can be generic; pair with `customer-research` for real-mouth objections

**Pattern that works:** ship the objection-handling doc first. It's the highest-leverage asset because it travels into every conversation, not just the structured demo.

## Source and attribution

Originally written by [Corey Haines](https://corey.co). The canonical SKILL.md and any supporting files live in the [`sales-enablement` folder](https://github.com/coreyhaines31/marketingskills/tree/main/skills/sales-enablement) of his [marketing-skills repository](https://github.com/coreyhaines31/marketingskills).

License: MIT. You can install, adapt, and redistribute the skill, with attribution preserved.

This page documents the skill from a practitioner's perspective. For the formal spec and any updates, defer to the source repo.