# social-content

> A Claude Code skill that creates and schedules social content — LinkedIn posts, X threads, Instagram, TikTok, Reels, Shorts — with platform-native formats and short-form video scripts.

**Use case**: Ship social content that fits each platform

**Canonical URL**: https://agentcookbooks.com/skills/social-content/

**Topics**: claude-code, skills, marketing, copywriting

**Trigger phrases**: "LinkedIn post", "Twitter thread", "content calendar", "short-form video", "video hook"

**Source**: [Corey Haines](https://github.com/coreyhaines31/marketingskills/tree/main/skills/social-content)

**License**: MIT

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## What it does

`social-content` is a Claude Code skill from Corey Haines's [marketing-skills repo](https://github.com/coreyhaines31/marketingskills). It turns Claude into a social strategist who refuses to write generic "post it everywhere" copy — each platform gets its own native shape, hook structure, and cadence. The skill activates when you mention "LinkedIn post", "Twitter thread", "content calendar", "short-form video", or "video hook".

The output of a session is platform-native content: LinkedIn posts with hook + breakdown + CTA structure, X threads with character-count-aware breaks, Instagram captions with line-break rhythm, TikTok/Reels scripts with timed beats, and a content calendar that maps repurposing across platforms.

## When to use it

Reach for it when:

- You're shipping social content but it reads cross-platform-cloned, not native
- You're starting a build-in-public LinkedIn or X presence and need a cadence + format
- You're scripting short-form video and need hooks that work in the first 1.5 seconds

When *not* to reach for it:

- Your content has no audience yet — social rewards consistency before craft
- You're chasing virality; the skill optimizes for compounding presence, not lottery posts

## Install

The skill is distributed via Corey Haines's [marketing-skills repo](https://github.com/coreyhaines31/marketingskills). Install via the repo's recommended path — copy the [`social-content` SKILL.md](https://github.com/coreyhaines31/marketingskills/tree/main/skills/social-content) into your project's `.claude/skills/social-content/` directory, or use the repo's plugin install if you've set it up.

Once installed, the skill activates on the trigger phrases above. The first time it runs, it will check for `.agents/product-marketing-context.md` (or `.claude/product-marketing-context.md`) — populating that file with your product context first dramatically improves output quality across all of Haines's marketing skills.

## What a session looks like

A typical session has three phases:

1. **Platform-native draft.** Each platform gets its own draft, not a copy-paste — LinkedIn favors longer breakdowns with line breaks, X favors crispness, Instagram allows more emotive register, TikTok/Reels scripts get timed beats.
2. **Hook surgery.** First line / first second is everything in social. The skill writes 3+ hook variations per piece.
3. **Repurposing map.** A piece of content gets atomized — one essay becomes five LinkedIn posts, three X threads, one short-form video script, one Reel.

The discipline that makes it work: format-fit beats clever. A clever post in the wrong format underperforms a competent post in the right format.

## Receipts

Honest reporting on what `social-content` produces and where it has limits:

**Where it works well:**
- Platform-native drafts feel right immediately; cross-cloned posts always read off
- Hook variations let you A/B before you ship, not after
- Repurposing map is the highest-leverage move — one source piece, five distribution surfaces

**Where it backfires:**
- Algorithm shifts faster than the skill can update; tactical hooks may go stale
- Your voice has to live underneath the format work; without voice, format-fit produces clean-but-generic posts

**Pattern that works:** pick one primary platform and treat the others as repurposing. Trying to be native on five platforms simultaneously is how creators burn out.

## Source and attribution

Originally written by [Corey Haines](https://corey.co). The canonical SKILL.md and any supporting files live in the [`social-content` folder](https://github.com/coreyhaines31/marketingskills/tree/main/skills/social-content) of his [marketing-skills repository](https://github.com/coreyhaines31/marketingskills).

License: MIT. You can install, adapt, and redistribute the skill, with attribution preserved.

This page documents the skill from a practitioner's perspective. For the formal spec and any updates, defer to the source repo.