seo-plan

Trigger phrases

Phrases that activate this skill when typed to Claude Code:

• SEO plan
• SEO strategy
• content strategy
• keyword strategy
• SEO roadmap

What it does

seo-plan is a Claude Code skill from AgriciDaniel’s claude-seo repo. It produces a complete strategic SEO plan for a new or existing website by running a six-step process: discovery (business type, audience, competitors, KPIs), competitive analysis (top 5 competitors’ content strategy, schema, technical setup, E-E-A-T signals), architecture design (URL hierarchy and content pillars), content strategy (gap analysis, page types, publishing cadence, E-E-A-T building plan), technical foundation (hosting requirements, schema plan, CWV baseline targets, AI search readiness), and a four-phase implementation roadmap (Foundation weeks 1–4, Expansion weeks 5–12, Scale weeks 13–24, Authority months 7–12).

Industry-specific templates are loaded from the assets/ directory: SaaS companies, local service businesses, e-commerce stores, content publishers, agencies, and a generic fallback. DataForSEO MCP integration is optional — if available it adds real competitive traffic estimates, keyword difficulty, and domain intersection data.

When to use it

Reach for it when:

• You are starting a new site and need to define the content architecture before writing anything
• A client engagement begins with a strategy deliverable before any execution
• An existing site needs a structured assessment of what to fix first, what to build next, and what to defer

When not to reach for it:

• You need a plan for a single page or single keyword — seo-page or seo-cluster are more appropriate at that granularity
• You want execution rather than planning — this skill produces strategy documents, not content

Install

Copy the seo-plan SKILL.md into .claude/skills/seo-plan/ along with the assets/ directory containing the industry templates.

Trigger phrases: “SEO plan”, “SEO strategy”, “SEO planning”, “content strategy”, “keyword strategy”, “content calendar”, “site architecture”, “SEO roadmap”.

Invoke with /seo plan <business-type>. If the business type is not recognized, it falls back to the generic template and tells you which templates are available.

What a session looks like

A typical session has three phases:

1. Discovery and competitive analysis. The skill asks about business type, target audience, competitors, and goals. Top 5 competitors are analyzed for content strategy, schema usage, technical setup, and E-E-A-T signals — with real data from DataForSEO if available, or from WebSearch otherwise.
2. Architecture and content strategy. An industry template is loaded and customized. URL hierarchy is designed with internal linking strategy. Content gaps versus competitors are identified. E-E-A-T building plan is included — author bios, credential disclosure, experience signals — not just keyword lists.
3. Deliverables. Five documents are produced: SEO-STRATEGY.md (complete plan), COMPETITOR-ANALYSIS.md, CONTENT-CALENDAR.md, IMPLEMENTATION-ROADMAP.md (phased), and SITE-STRUCTURE.md (URL hierarchy). Each phase in the roadmap has resource requirements, dependencies, and risk mitigation strategies defined.

Receipts

Works well: The four-phase roadmap structure is useful for communicating with stakeholders — “Foundation month one, Expansion through month three, Scale through month six, Authority year two” gives clients a timeline that is honest about how long SEO takes rather than promising fast results.

Backfires: The competitive analysis quality depends heavily on what data sources are available. Without DataForSEO, competitor traffic estimates are not available and the competitive analysis relies on content and schema signals that can be observed from public pages rather than keyword overlap data.

Pattern that works: Use /seo plan to produce the strategy document, then immediately feed the keyword list into /seo cluster for content architecture. The two skills complement each other: plan produces strategy, cluster produces the specific content architecture that executes it.

Source and attribution

Originally written by AgriciDaniel. The canonical SKILL.md and supporting templates live in the seo-plan folder of the claude-seo repository.

License: MIT. Install, adapt, and redistribute with attribution preserved.

This page documents the skill from a practitioner’s perspective. For the formal spec and updates, defer to the source repo.