Skills wiki / Topic

Claude Code skills tagged Marketing

Skills for marketing operators — CRO, SEO, copywriting, paid, retention, GTM. Imported from the Haines marketing-skills repo.

Highest-leverage starting points across the funnel: page-cro and form-cro for on-page conversion lifts, copywriting and copy-editing for the words that carry them, email-sequence for lifecycle revenue, and customer-research before any of it to make sure you are talking to the right buyer. Positioning sits underneath everything — competitor-profiling and product-marketing-context sharpen the narrative the rest of the stack is built on. SEO has its own dedicated page since the bench is large enough to navigate separately.

64 skills

CRO & on-page conversion (7)

Optimize landing pages, forms, signup flows, onboarding, popups, and paywalls — and the tests that prove the lift.

Copy & content production (6)

Headlines, landing-page copy, social posts, image and video assets, and content strategy that ties them together.

Email, retention & lifecycle (4)

Lifecycle sequences, cold outreach, churn prevention, and the deliverability fundamentals that keep them landing.

Paid & analytics (3)

Ad creative, channel mix, and the measurement stack you need to attribute the spend.

Growth loops & acquisition (6)

Referral programs, lead magnets, free-tool plays, directory submissions, community-led growth, and ASO.

Positioning, research & messaging (6)

Customer research, competitor profiling, alternatives pages, and the marketing psychology that sharpens the narrative.

GTM, sales & pricing (4)

Launch sequencing, sales enablement, revops, and pricing decisions that compound across the funnel.

SEO (28 skills, separate page) (3)

Audits, technical SEO, AI search, programmatic at-scale, schema, and competitive — the full SEO bench lives at /skills/topic/seo/.

Other (25)

Skills tagged this topic that don’t fit the groupings above.

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